![]() ![]() For example I know for instance you recently were looking at and bought Batman Arkham City, but you did have some doubts on the distributor to use despite the better price. In some ways it can lead to a better product and customer experience. The other is incentives, well not many digital distributors actually have customer loyalty programs which is not very common at the moment, and not directly impacted by the account/client issue. Yet with how things are moving forward, this ease of switching your business is not their. If Bestbuy upsets you from a customer relations standpoint, you would have no problems shopping at the Gamestop next door. If Best Buy offers the better price on a game, you'd have no qualms about going over their to purchase over Gamestop even if all your previous purchases have been their. In reality competition should be open akin to having say a Best Buy and Gamestop next to each other. With the current market situation, distributors have basically erected these barriers to competition by having everything linked to accounts/clients. Basically if this applied to the real world it would be a store such as Gamestop could somehow create a noncompete situation where there are no other retailers in a 20 mile radius. ![]() ![]() You mention two reasons why people might stick with one vendor, inconvenience to change and incentives to stay.Īddressing inconvenience first, the problem is with digital distribution the inconvenience issues are artificially created.
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